PHOENIX CONSULTANCY SERVICES
PCS is an independent ,privately owned Indian research firm with experienced professionals who are truly passionate about delivering strategic advice based on insightful and timely research by using advanced research technologies to solve business problems and make confident decisions
PHOENIX CONSULTANCY SERVICES
PCS is an independent ,privately owned Indian research firm with experienced professionals who are truly passionate about delivering strategic advice based on insightful and timely research by using advanced research technologies to solve business problems and make confident decisions
PHOENIX CONSULTANCY SERVICES
PCS is an independent ,privately owned Indian research firm with experienced professionals who are truly passionate about delivering strategic advice based on insightful and timely research by using advanced research technologies to solve business problems and make confident decisions
About
About Us
Our B2B and B2C research expertise and in-depth knowledge of the IT and Television industries enables us to supply high quality accurate market intelligence. This means you can implement more profitable business with better marketing plans and strategies.
We offer a full range of both qualitative and quantitative international B2B and B2C research studies that includes:
- Customer satisfaction
- Competitor analysis
- Image and awareness
- Market study analysis
- Brand Positioning
- New market opportunities
- New product development
- Usage and attitude
- Service follow-up calls
- Brand Health
- Contact inactive customers
- Continuous improvement programs
- Test marketing
- Brand awareness
- Lost customer survey
- Opinion surveys
- Product evaluation
- Pricing analysis
- Competitive analysis
Since 2000, our team of investigators has done B2B and B2C research on a national and international basis and has successfully completed innumerous qualitative and quantitative projects.
Read MoreClients
Our Clients
PROJECT
PROJECT TYPES
We at Phoenix undertake project types like…
Face to face interview
In market research, face-to-face interviews are a quantitative method where researchers conduct in-person conversations with participants to gather detailed insights into their attitudes, behaviors, and experiences.
Group discussion
In market research, a Focus Group Discussion (FGD) is a qualitative method where a small group of participants engages in a facilitated discussion to share their perspectives on a specific topic. This approach provides insights into consumer attitudes, beliefs, and motivations through interactive group dynamics.
CLT's
In market research, a Central Location Test (CLT) is a quantitative method where participants are invited to a controlled environment to evaluate products or services.
DI's
In market research, an In-Depth Interview (IDI) is a qualitative method involving a one-on-one conversation between a researcher and a participant to explore the participant's perspectives on a specific topic. This approach allows for a deep understanding of individual attitudes, beliefs, and motivations, providing rich insights that might not emerge in group settings.
Mystery shopping
In market research, mystery audits involve deploying individuals to act as regular customers to assess service quality, employee performance, and adherence to company standards. This method provides businesses with unbiased insights into the customer experience and identifies areas for improvement.
Social Research Studies
Social research is a systematic and scientific approach to investigating human behavior, social phenomena, and societal issues. It aims to discover new insights or validate existing knowledge about how societies function, the relationships within them, and the factors influencing social dynamics.
For each of these project types we have specialized teams of highly skilled personnel who are engaged in specific projects in order to provide our esteemed customers with the best results for their research investments.